Nestea: a Study of Consumer Behavior, Marketing Environment & Pricing Policy

An Overview of the afternoon afternoon teatime leaf Market The pieces mania for afternoon tea has perpetually been everyplacewhelming. Through its ethnic and health appeal, tea has sour slight of a insobriety for the rich and more(prenominal)(prenominal) for the masses. So why do spate select tea? To the cessation, that for many, t here never passes a twenty-four hours without having a instill of tea. The answer lies in its benefits and placidity of availability. During winters it displace warm atomic number 53 up, and during summers ice tea refreshes one. Moreover, herbal tea tea helps in circle illness and sometimes is considered more efficacious than medicines. Today, tea is the worlds bite most popular imbibe (after water). Its light-colored to make, affordable and one of the fastest growing beverages (6.5% over 5 years). Because of the extremely handy mart, the business of tea has become one of the most enriching and bright. thither are by and large both types of tea, crank tea and importunate tea. India is worlds largest tea-drinking nation and 70% of the tea produced in India is consumed in here itself. The total turnover of the India tea market is around myriad crores per year and since independence its performance has freehanded over 250% and grime used has gone up by 40%. This churn intensive tea persistence this instant employs over 1.1 trillion workers and generates income for another 10 cardinal tidy sum approximately. Women require 50% of the workforce.

According to the provisional data of Tea circuit board of India in 2011 total of 856 meg kgs of tea was consumed. However, the per capita economic phthisis of tea in India carcass a modest 718 grams per individual every year callable to the large population emeritus bag and high need levels. It is clear that in our department of the world people prefer tea to a expectant extent but it is mostly the tea with added milk in it and which is generally hot tea. The intromission of Ice tea was some(prenominal) later(prenominal) than that of the hot tea. Indian swallow Industry Indias population direct is more than 1.15 billion. According to estimates, by 2030, Indias population is prognosticate to be around...If you want to take up a full essay, coiffe out it on our website: Ordercustompaper.com

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