Yes Bank : "Changing the rules of the game"

One of the strengths and differentiating features of Yes Bank is its have sexledge blasphemeing approach. Our approach is service oriented; we completelyow for what is missing in the market place. We offer choice and convenience to customers.?-Rana Kapoor, Late founder, Yes Bank(Source: ?Wireless Banking threadting nod?, www.Intel.com./casestudies/yes_ marge.pdf)Not just some other ?ME TOO?It was December of 2006 when businessworld rated Yes Bank as the third largest cashbox in a survey that included both acquainted(predicate) and private sector bank buildings. This was not the only award the bank got. It has received a number of accolades since its inception in 2004. Considering a late entry in a industry where every(prenominal) others have a prominent set up in the market and the skepticism it faced from the experts on the announcement of submission into this overcrowded market. The bank differentiated itself from what they called ?knowledge banking approach? which has a wide emphasis on technology and human resource. The knowledge banking public opinion was the main differentiator and using this approach they were planning to brighten specialized services to sunshine industries via their domain experts. It had a wretched strategy of outsourcing its technology (IT) to some proven players of the market and so focuses on its competitive edge and core business of banking and gave beat services to the customers.

Another area where they focused was that of Human Resources. They know that in such an industry they can differentiate themselves by adopting the best HR pract ices. Some brilliant initiatives of giving t! he employee the right of working in his/her in terest area and to encourage them to give initiatives went out to prove the major way in which they avoided themselves to hold up ?just another bank?. These innovative strategies led to the prevail story of Yes Bank and the commitment and effort of the bank... If you want to foreshorten a full essay, order it on our website: OrderCustomPaper.com

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