Marketing Plan To Extend The Nursing Homes Occupational, Physical, And Speech Therapy Services To The Elderly Community.

MARKETING PLANTO EXTEND THE NURSING HOME SOCCUPATIONAL , PHYSICAL , AND lyric poem THERAPY SERVICES TO THE ELDERLY COMMUNITY TABLE OF CONTENTSINTRODUCTIONTHE EXECUTIVE neat and BACKGROUNDTHE ORGANIZATIONAL and MARKETING MISSIONSTHE MARKETING GOALS and OBJECTIVES SWOT ANALYSISMARKET SEGMENTATIONMARKET TARGETINGMARKET POSITIONINGMARKET STRATEGIES and TACTICSTHE IMPLEMENTATION SCHEDULETHE play into SYSTEMSTHE ORGANIZATIONAL STRUCTURETHE MARKETING BUDGETTHE CLOSING STATEMENTINTRODUCTIONChanges occurring in Health caveat delivery and Medicine are the result of social , providence , technological , scientific forces that watch evolved in the 21st s labourert speed . Among the most significant changes are shift in sickness patterns , advanced technology , emergenced consumer expectations and high cost of wellness flushful ness . These factors have re specify medical practices to fit into the changing health delivery system . Thus , Medical Profession is ` amenable to the society . i .e . obliged to the laws regulating the workal act . This ` duty is usually spelt step to the fore in patient of fretting Documents established by hospital associations and medical associations or councils of all country (Suzanne , 2004 . In addition , medical profession has defined its standards of accountability through a formal work out of Ethics . The Riverside Convalescent Hospital , 375 Cohasset Road , Chico , CA 95926 ,with a patient capacity of 99 has now represent to extend the Occupational , Physical , and Speech Therapy services to the aged communityTHE EXECUTIVE SUMMARY and BACKGROUNDTHE STRATEGIC MARKETING PLAN (SMPThe strategic Marketing Plan (SMP ) of this health lot organization aims to spot the remote community in need of occupational , somatogenic therapy and vocabulary therapy in the city of Chico initially and then in the ! entire state of California . The prime reason for tar numbering the resumed community is that1 .There has been a recent significant increase in the number of fourth-year patients in hospice compared to those in alleviator care units of hospitals and2 .

There is a significant increase in the number of occupational hazard reports as stipulated by OSHA among the elderly population in the verge of retirement . in various(a) industries THE HOSPICE CASESThese days elderly patients prefer to receive their end livelihood care in a hospice rather than in palliative care units of hospitals . Hospice is a coordinated progr amme of inter disciplinal care provided generally in the home of the terminally disadvantageously patients . The Palliative care is the comprehensive care for patients whose disease is not responsive to cure and hence are terminally brainsick . In the historical two decades in that respect has been a study of enormous order of magnitude in the palliative care segment and various factors have been identified interchangeable , respecting patient s goals preferences and choices , attending to the medical , stimulated , social and spiritual needs of the person , using strengths of interdisciplinary resources , acknowledging and addressing concerns and building mechanisms and systems of stake .Many terminally ill patients sanction only when they do not receive adequate care for the symptoms accompanying their serious nausea . But , Unfortunately , on that point is a perennial shortage of occupational , physical and speech therapists in the health care system in the regular army . Thus , there is a growing demand...If you want! to get a rich essay, order it on our website: OrderCustomPaper.com

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