'Observation and Analysis of the Business Essay\r'

'1 Introduction\r\nThe by-line spread over is based on the Research, Observation and comp lastium of the strain earns that are throwed at the end of this report. The out fill in of this report volition help me with my talk and de gull skills; I will then be a much disclose position to set up my own calling garner in the future. This Report was set by Terry Dickenson and Adrianne Oates to be absolute by 11th November 2002. This Date has been met.\r\nI hold studied the chore garners and discussed with a lucifer of colleagues the layout, design and content of the earns and this has influenced the points made in the report.\r\nI obtained the Business earns from Wickes, Sports blank space unlimited and .\r\n2 Examination of Business garners\r\n garner go 1: Wickes\r\nLayout\r\nThe Layout is very important in a Business letter. Whether it looks professional and Business want is very important. It has to look like a Business letter.\r\nThe Wickes Business letter has a nice letterhead. It has the logo referencetype and it does not come mountain further than 4 cm. It doesn’t have an Address, barely it does have the aim Office and the Registered Office address in the go-cart along with a middleman anatomy and the companionship registration number.\r\nThe Business letter drift has been printed in dis colorize and white. The logo is black and white logo.\r\n notion/ idea\r\nThe opus is just ratty mental picture radical; the letter has been printed out in obscure and White. It is been made to look professional by having a letterhead but has been printed in black and white. This means the letter is in expensive to fuck off. The writing is permitard correspondent paper; it has no embossing or waterline on it.\r\nFont/Writing style\r\nThe baptistry is a sans serif typeface, probably Arial. It is inglorious textual matter edition on white paper. It is fairly small text, just about 12 or 14 point. The attach to has appl y fling offright text to make the important text single-foot out.\r\nContent/Accuracy\r\nThe content of the letter is close; it contains no errors and has been set out in an stamp down manner. The letter is very general. It has been created development mail merge, the letter has been sent to all the customers in the company’s contacts database. The company has put the primary(prenominal) points next to hummer points, this means the customer will recover the main points, this is what the company wants so it is well designed.\r\n earn number 2: Sports Shoes Unlimited\r\nLayout\r\nThe Sports Shoes Business letter has a nice letterhead. It has colour. It has, like the Wickes Letter got a logo and the letterhead does not come down further than 4 cm. The Address and contact poetry has been put in the footer instead of the header. The company registration number has not been put on the letter at all.\r\nThe Business letter header has been printed in colour. It makes the let ter look a better quality letter. The logo is in colour.\r\nPrinting/Paper\r\nThe paper is quite expensive. The letter has been printed out in colour, because of the letterhead. It has been made to look professional by having a letterhead. The company have spent time and notes making the letter look good. It has been printed on slickness paper, which is expensive. The letter has then been printed in colour as well. This means the letter is more(prenominal) expensive to produce than the Wickes letter. The paper is glossy, but it has no embossing or watermark on it.\r\nFont/Writing style\r\nThe font is a sans serif font, like the Wickes Letter. It is Black text on white paper. It is fairly small text, about the same size as the text on the Wickes letter, 12 point. The company has use no brusk text, but has use capitals to make the important text stand out.\r\nContent/Accuracy\r\nThe content of the Letter is accurate; it contains no errors or miss spelt words. The letter has been s et out in an allow manner. The letter has probably been created using mail merge, the letter has been sent to all the customers in the company’s contacts database, just like the Wickes letter. This is common for companies who want to contact all their customers; it is a cheap and effective substance to create the letter. The company has used paragraphs to break up the long text. This means the customer will remember more of the letter than if it was solid blocks of writing. It is also more likely the customer reads the whole document quite than giving up after the first gallus of lines if the writing is broken into manageable chunks.\r\nLetter number 3:New College Letter\r\nLayout\r\nThe New College letter has a letterhead. It is in black and white. It has, like the Wickes and the Sports Shoes Letter got a logo and the letterhead does not come down further than 4 cm. It does not contain an Address in the letter, however it does have a contact number.\r\nThe Business lette r header has been printed in black and white. It makes the letter look less charitable than a letterhead in colour, but it is cost effective. The logo is in colour.\r\nPrinting/Paper\r\nThe paper is not expensive at all, it is standard printing paper like the Wickes letter. The letter has been printed out in black and white. It has been made to look professional by having a letterhead. It has been printed on normal non-expensive printing paper. This means the letter is not expensive to produce at all. The paper has no embossing or watermark on it, the letter has just been printed straight out onto normal paper as you would a report or a word document.\r\nFont/Writing style\r\nThe font is a sans serif font, like the Wickes and the Sports Shoes Letter. It is Black text on white paper. It is medium coat text, about one point bigger than the separate two letter. The company has emphasised the title of the letter by putting it in vaulting type and underlining it, it has also been put in capitals. No emphasising has been used to make any of the body text stand out.\r\nContent/Accuracy\r\nThe content of the Letter is accurate; it contains no errors or miss spelt words. The letter has been set out in an appropriate manner, using paragraphs. The letter has not been created using mail merge, however it doesn’t need to have been because it has been addressed to a group of people rather than an individual. It is a cheap and effective way to create the letter; this puke only be done if there is no confidential information in the letter. The company has used paragraphs to break up the long text. The company has used fairly large text to make it sluttish on the eyes.\r\n3 Conclusions\r\nHaving analysed the three Business letters I have came up with the following conclusions that will help be when making my own Business Letter:\r\n1. eer have a colour letterhead.\r\n2. Do not make the letterhead come down the page more than 4 cm.\r\n3. work bold text and capita l letters to emphasise phases and words.\r\n4. Always include some contact information.\r\n5. Always sign and print your name at the end of the letter.\r\n6. rehearse paragraphs to break up the long text.\r\n7. Use the roughly cost effective method of printing your letter.\r\n8. Use mail merge if necessary to save time.\r\nDoing this abstract has equipped me well to carry on and do my own Business letter.\r\n'